About Us
Gracious is kind and considerate.
She is feminine, with a lightness to her.
Anyone who interacted with Gracious would feel comfortable in her presence, it would be almost soothing but never boring. She doesn’t shy away from laughter and fun.
She is not a gossip, nor an OTT hype girl. Instead she’s your level headed, chic friend who makes life look effortless. You know you can always rely on her.
Gracious would leave a lasting impression for her work ethic, grace and bright smile. A sweet signature scent would linger in the air after she’s left the room.
Being around a gracious person makes us feel better and makes us better.
We want you to feel like you’re in love with a beautiful woman. And that woman is yourself.
Gracious founder Grace has loved fashion ever since she was a child. Yet having found herself in the financial world she realised that dressing for work was restricting, with the clothes on option not bringing any joy.
Having previously built a casual-wear brand, Grace knew the best chance for solving the problem, was herself. She started designing blouses that were elegant enough to be worn in a corporate setting, and playful enough to be worn outside of work.
Most importantly they made her feel like her again, being able to embrace her love for fun details without it looking out of place in a meeting or wine bar.
Gracious is re-imaging work wear, combining elegance with pops of colour and thoughtful details. Each piece is designed to help you look and feel like you, wherever you wear them.
